Contact us

Production and Management
General Inquiry:
info@univent.co.il

Program Department
Yael yael@univent.co.il

Exhibitors Department
Gideon gideon@univent.co.il

Office Details
Main: +972-3-644-5701
Fax: +972-3-644-5705
P.O. Box : 17380
Tel Aviv, zip code 6117202

Sponsorship
Israel: Adi Cohen
adicohen@ab-bd.com
link : Website Information
Office: +972-8-9264113

USA: Barry Schreiber
Infinite Consulting
barry@infinite-consulting.com
http://infinite-consulting.com
Office: 310-601-0892

Language | שפה

The Streets of America Come Alive in Israel

The Great American Fair 2014 will be composed of daily afternoon and evening activities. The afternoon activities, starting at noon, will include exhibitions, lectures, indoor shows, marketplace, food court, street performances, participatory activities, and Main Street USA emporiums. From evening to midnight, the American streets will come alive with the addition of open-air stage performances, and paid concerts. All aspects, whether they be merchandise and venders, performers and artists, cuisine and chefs, will be brought from the U.S.A. to create the illusion of a different country.

The Great American Fair Marketplace

The Marketplace is the main attraction and focal point. It will be exotic, amusing and appealing to the senses. An accessible summertime entry fee will give the greatest number of visitors the opportunity to stroll, enjoy, purchase, interact and connect to the American venders, performers, artisans, and personnel. The goal is to create an opportunity in which the visitors feel that they are getting authentic American products to find the traditional and the fresh, e.g., State and County Fairs, Commercial companies and traditional public marketplaces.

Design and Decor

We will create a venue with all the motifs and colors, sights and sounds, tastes and scents, decorations and scenery including holidays and festivals, incorporating wall murals and panoramic pictures, history and folklore, wall of fame of influential people and historic events.

Such as: Red, white and blue decorations, flags and balloon arcs. Lighting design by, Jack-o'-Lanterns, Christmas streetlights and Summertime Fireflies. The street names will refer to American landmarks, such as, Times Square, Rushmore Avenue,
Yellowstone Lane. The pavement will include 3-D chalk paintings, e.g., the Golden Gate Bridge at sunset; rafting down the Grand Canyon; or ice-fishing on a lake in Minnesota. The venue will be filled with lifelike wall murals of daily scenes from:

New Orleans, the Mississippi river, and Amish Country. In every corner, there will be panoramic pictures from famous landmarks and scenery such as: the Aurora Borealis in Alaska; autumn colors in Vermont; and, the California Redwoods. All streets and boardwalks are an integral part of the Fair and will convey an explosion of culture. Each evening at the same hour, the fair will enjoy some “4th of July” fireworks.

Activities

All streets, lawns, and buildings that comprise The Great American Fair will be converted into spaces for participatory activities and handicraft workshops led by American artisans and aimed at different age groups. These activities will include photo opportunities, national games, and a street converted into a Country Fair Midway.

Such as: Handicrafts Native-American sand painting, Hawaiian Lei making, Pennsylvania Balloon Twisting. Participatory activities including Cheerleading workshops, Hula Dancing lessons, Baseball-Batting Cage. Mid-way games based on hoops, baseballs and footballs. Old-fashioned charity kissing and dunking booths. Photo opportunities with the Pride of America Armed Forces in formal dress attire; Policemen, Firemen, National Park rangers. Pin-up girls, Mummers, Cheerleaders, football, basketball and baseball players will stroll around amongst the visitors. Autographs being signed by living statues, look-a-likes and impersonators, such as Abraham Lincoln, John F. Kennedy, Elvis, Marilyn Monroe, Michael Jackson, Madonna, Han and Leah, Mickey and Goofey, Buzz Lightyear and Woody.

Gastronomic culture

Welcome to the American Kitchen! From grandma's recipes to popular gastronomic brands. Everyday food and drinks traditionally found in every home, on the streets and in supermarkets. Soft drinks, beers, cider. Regional culinary dishes, desserts and sweets specific to holidays and every-day fair. The food court will be designed as a large open-air Diner.

Such as: There will be a boulevard of street food diners each with its own special features. New York Pastrami Sandwiches, Lox and Bagels, Boston baked beans, Philly Cheese steak and soft pretzels, Chicago-style deep-dish pizza; Oregon Microbrewery, Minnesota dairy, Texas BBQ, southern-fried Chicken; State fair, baseball park and movie theater snack foods. Diner menus (hot dogs, burgers, corn on the cob, banana splits, malted milk shakes); and a 4th of July picnic.

Stands of "Bakery Fun": Red White and Blue popsicles, Toll House cookies, frosted cakes, waffles, cornbread, apple pie, muffins, Coldstone ice cream, moon pie, peanut butter, and Oreos. Candy, e.g., Maple sugar sweets, cotton candy, Hershey’s kisses, Salt-Water Taffy, Butterfingers and Skittels.

Music and movement to Inspire

Street performances, traditional and modern instrumental music, dance and theatre performed by American national companies and artists.

Such as: West Virginia Bluegrass (spoons, violin, banjo, washboard), Afro-American Gospel singing, Barbershop Quartet, Dixieland Jazz, Kansas City Blues, Cajun, University Marching Band, Los Angeles Street Drumming, an alley converted into a Roaring 20s Speak-easy; Clogging, Breakdancing, New Orleans Soft Shoe and Tap, Chicago Double-Dutch skipping rope, Native American spirit dancing, Colorado Western Line Dancing, Hula-Hoop competition. Running Cadences of the Armed Forces & the Queen Anne Rifle Drill. Western Cowboy roping skills and tricks. Some performances will be held in open spaces while others will be ticket access only.