Exposure & Marketing

The Great American Fair project captures the imagination of the public by giving them a taste of an exotic world available close to home. This cultural event offers our partners the opportunity to

• Test a new market
  
• Promote existing products
  
• Build brand awareness
  
• Launch a new product
  
• Strengthen community ties

Exposure

• A daily average of 25,000 visitors during the 7 days of festivities. Age demographic: 
  20% ages 3-19; 55 % ages 20-40; 25 % above 40.
• A daily traffic of foreign and local Israeli tourism
  
• Advertising media exposure to 4.5 million people over a span of 2 months prior
  
• PR + Media activity over a span of 4 months prior
  

Special Features

• Prime location in the middle of Tel Aviv
  
• Cultural celebration with 7 days of activities
  
• Vast family attendance thanks to national school summer break
  
• Activities to promote regional American products to a broad market before and during The Fair
• Inaugural gala evening reception by invitation only
  
• “CTC” Economic Convention Israel-America: Culture, Tourism, and Commerce.
  

Marketing and Promotional Tools

• City of Tel Aviv street advertising support (signs, banners, billboards)
  
• “The Great American Fair” fairground: 215,000ft²
  
• “The Great American Fair” website and social media
  
• Advertising on three major internet web sites: Walla, Ynet, The Marker
  
• Printed press advertising in "Israel Today" and the "Jerusalem Post"

All participating partners and sponsors will coordinate their efforts with the Embassy and Univent to assure a coherent design and remain true to “The Great American Fair” concept in promoting American culture in all of its aspects.