Contact us

Production and Management
General Inquiry:
info@univent.co.il

Program Department
Yael yael@univent.co.il

Exhibitors Department
Gideon gideon@univent.co.il

Office Details
Main: +972-3-644-5701
Fax: +972-3-644-5705
P.O. Box : 17380
Tel Aviv, zip code 6117202

Sponsorship
Israel: Adi Cohen
adicohen@ab-bd.com
link : Website Information
Office: +972-8-9264113

USA: Barry Schreiber
Infinite Consulting
barry@infinite-consulting.com
http://infinite-consulting.com
Office: 310-601-0892

Language | שפה

Main Areas


With the idea of promoting "American Owned and American Made" culture, tourism and commerce. The opportunity of a greater exposure to a new world will plant the seeds for future multilevel partnerships and growth. The fair is divided into main areas each one dedicated to exhibitions, galleries, lectures, receptions, fashion shows, displays, plastic arts and design.

As part of the "Great American Fair", the thematic areas /buildings, focusing on different aspects of America. Commercial companies will present their products and exhibit not only their past and present accomplishments but future projects as well. The main areas being:

  • Panoramic America: See the USA
  • Music and performances
  • American Marketplace
  • The American Diner Food Court
  • Hi Tech, media and communications
  • Cars and motorcycles
  • 50 art forms from 50 states
  • Fifth Avenue: Fashion design and trends

Art makes the world go round

Visual interpretations vary from cinematic giants to literature to the plastic arts. The photos of Burke-White to the paintings of Georgia O’Keefe, Pollock and Rothko. There will be exhibits of 50 art forms from 50 states. In addition, 10 American and 10 Israeli new promising artists will be invited to exhibit their fresh look at visual art. American literature will be sold. Well-known authors will be invited to book signings, readings and lectures.

Panoramic America

Each state is at liberty as to how it would like to present itself. This is a unique opportunity for the state to offer activities that convey the local color that makes the state interesting and appealing to anyone who comes to visit or live there. States are more than welcome to show off their core values, landmarks, heroes, history and the ethnicity of their populations. The state delegation booth can be set up either inside or outside. The tens of thousands of visitors are looking for an experience based upon what they have seen in cinema and read in books. They want to be pleasantly surprised when they come into contact with the reality of their mental images.

How America changed the world

Innovations. Entrepreneurs. Technical Brands. America has been the leading country in almost every technological field. The indoor exhibition will be dedicated to presenting the US over the last 80 years. The exhibition will demonstrate past and future innovations from the Wright Brothers to NASA, from IBM to Facebook, from Thomas Jefferson to Jonas Salk. The exhibitions will present how “America changed the world” through 50 key people who led the world into the future and 50 achievements that came out of the USA, e.g., modern democracy, polio vaccination, and space exploration.

Made in the USA Marketplace area

Visitors come curious and excited to discover, enjoy, purchase, interact and connect to the American venders, artisans, and personnel who have brought new, unusual, and exciting products usually found only when traveling far from home. The goal is to create an opportunity in which the visitors feel that they are getting authentic American products for one exciting week.

Fifth Avenue Fashion area

There will be a main avenue through the Exhibition Hall where people can admire and purchase new items from fashion collections such as shoes, sunglasses, hats, bathing suits, accessories, perfumes, jeans, sports wear, winterwear, summerwear, urbanwear, and countrywear. Apart from selling directly to the customer, the exhibitor is invited to set up a variety of activities which remain true to his brand vision: Fashion shows. New collection launches. End of season sales. Factory outlet.

With the idea of promoting Made in the USA, we are open to any suggestions and ideas for a specific content activity customized to suit the needs of our partners and sponsors

All American Diner area

Welcome to the American Kitchen! Food is an integral part of the overall excitement of traveling in a new country. The Food Court will have at its center an All American Diner surrounded by typical American eateries. Original American tastes will play host in the Food Court. Everyday food and drink traditionally found in every home, on the streets and in supermarkets, road houses, and diners from soft drinks, beers, and cider to regional culinary dishes, desserts and sweets specific to holidays and every-day fare.

Born in the USA: Music area

Apart from the main stage, all streets, corners and spaces are filled with artists, performers, dancers and musicians that will create an ambiance that transports the visitors to Panoramic America. For a full week Main Street America will present a
wide variety of music and performance. From Bourbon Street and Cajun Clogging to Bluegrass Fiddling and Square Dancing. From Tapping and Cheerleading to Cowboy trick roping and Double-Dutch. Throughout the week while strolling down the streets of America and enjoying the performances, the visitors can purchase souvenirs and home grown, Made-in-the-USA products.